Chiffon Cake

This airy sponge cake was invented in 1927 by Harry Baker, a California insurance salesman-turned-baker. He kept the recipe secret for 20 years until he sold it to the Washburn-Crosby Company, today General Mills, who introduced it in 1948 with a major Betty Crocker marketing blitz, publishing a set of 14 different recipe variations. Chiffon was advertised as "the first really new cake in a hundred years," thanks to its "secret ingredient"—the recipe used vegetable oil instead of conventional shortening which made chiffon cake light and fluffy like angel food cake, yet rich and moist like classic butter cakes. By the end of the 1950s, chiffon became a nationwide sensation. Apart from the basic recipe, variations included fruits like lemon, oranges, and pineapple, but also chocolate, walnut, maple nut, pumpkin, and allspice. Chiffon cake remains equally popular even today, and in the United States, March 29 is celebrated as the National Lemon Chiffon Cake Day.